MY ROLE
I marketed Shrekfest for 3GI by developing 3 interactive AR photo filters for Instagram and Facebook, helping secure annual festival funding, and recruiting attendees from around the world. Beyond the event, I help with the production of the studio’s highly anticipated animated film, Shrek 2 Retold.
ACCOMPLISHMENTS
ShrekFest became an annual tradition, drawing fans from around the world to compete in its famous onion eating contest. The festival even got followed by DreamWorks and Smash Mouth on social media and has been featured on TV news multiple times while attracting popular content creators.